Switches are the mechanisms used in keyboards, particular the mechanical keyboards. They look tall and have very great key travel, unlike the usual keyboards on laptops.

Switches are normally classified by colors, and mainly red, blue, brown, and black due to the impact of Cherry, a keyboard manufacturer.

Other than switches of mechanical keyboards, there are other entirely different mechanisms like membrane keyboards, and optical switches.

Razer's keyboard made for Xbox One
Blackwidow tournament edition V2